Toys ‘R’ Us

The Toys “R” Us flagship in New York City utilizes a unique facade to maximize brand visibility in a high-traffic retail environment. McGrory Glass fabricated the exterior glazing using DotView™ One-Way-Vision laminated glass, which displays custom brand graphics and artwork on the exterior surface. This specialized material allows natural light to penetrate the interior while providing occupants with a clear, unobstructed view of Times Square. The installation supports the retail requirement for high-impact visual branding without sacrificing the interior environment. This project highlights the skilled fabrication and extensive production capabilities required to integrate high-performance architectural glass into a modern retail environment. All solutions were fabricated in-house at our 250,000-square-foot manufacturing facilities.